Starbucks Education





-StarbucksFree Tuition: It Is Not A Profit Scheme?


-Somescholars believe that the program is a money minting project. On thecontrary valuable project improve the skills of the workers.


-Theprogram was officially unveiled at a public forum in New York TimesCenter.

-Itreplaces the company’s earlier tuition assistant program.


-Theinstitution will provide free education to its partners for the finaltwo years after completing the freshman and sophomore years at ASU.

-Contrary to the sentiments of some scholars that it will lead to poorinstruction and tutoring, the university reiterates that the onlinecourses at are taught by accolade winning professors.


-Starbucksnew plan to provide employees education is similar to the Wal-Martprogram was launched in 2010.

-Theprogram should not be misconstrued as a profit venture withoutconducting a non-biased evaluation.


StarbucksFree Tuition: It Is Not A Profit Scheme?


Whenhe heard about the ASU free tuition program, Sara Goldrick, aprofessor of educational policy studies and sociology at theUniversity of Wisconsin, perceived it to be a hilarious move thatcould limit tuition to a single online university. However, theuniversity is critical that the program is meant to offer Starbucksemployees free education to complete their final two years incollege.


Thenew Starbucks College Achievement Plan was officially unveiled at apublic forum in New York Times Center. The Plan replaces the schoolsearlier tuition assistant program in the employees’ benefitspackage. It targets all the members of staff who work for at least 20hours per week (Resnikoff,2014). Pearson, a private company, has been contracted by theadministration to manage the program while the ASU Professors teachthe online courses. Therefore, students will be directed by qualifiedprofessionals and improve their skills.


Theinstitution will provide free education to the students aftercompleting the freshman and sophomore years at ASU. Arne Duncan, theUS secretary of education, who was present during the unveiling,endorsed the program and urged the Starbucks employees to takeadvantage of the learning opportunity. Starbucks and ASU officialsdescribed the education plan as unique and beneficial to theprospective students. In a joint statement, the officials from thetwo organizations stated that the company was an invaluable chancefor part and full time learning to multitudes of eligible employees.

Learnersfrom low income areas will benefit from the program since they willnot be required to pay fees for their last two years in college.However, critics including Professor Goldrick observes, “The freeeducation proposal resulted to a monopoly for the learning interestsof the employees” (Resnikoff, 2014). However, through itsspokesperson, Zack Huston, the university promises that the onlinecourses are taught by accolade winning professors. He also noted thatthe programs are redesigned to ensure rigorous and effective learningby breaking down the semesters. While explaining the mode of study,Huston outlined, “The traditional semester is broken into twosessions that run for 7.5 weeks to ensure the continuous assessmentof the students” (Resnikoff, 2014).

Inan email, Zack Huston clearly explained that the company spent enoughtime in search of the right educational collaborators for theiremployees. He also added that the key recommendation for theuniversity was its ability to provide high-quality education at scale(Resnikoff,2014). He also emphasized that ASU is the only institution capable ofproviding quality education to Starbucks employees.

Inconclusion, Starbucks new plan to provide employees education is notonly cost friendly but also convenient for workers. A similar programwas launched in 2010 by Wal-Mart in conjunction with the AmericanPublic Education (APE) and it bore desirable fruits. However, someeducational critics allude that it is a strategy for the universityto gain financially. However, the university provides that theprogram is unique, and it will be delivered by qualified professors.The quality of the education will, therefore, remain competitive.Therefore, the program should not be misconstrued as a profit venturewithout conducting a non-biased evaluation.


Resnikoff,N. (2014).Starbucks free tuition comes at a cost. MSNBC.Retrieved from