Marketing Marketing



Mysister’s 17h birthday was approaching and I could not decide on thekind of present to offer her. As I browsed my Facebook page, I cameacross a company, Rosewe, which claimed to sell and deliver all typesof clothes with different sizes at affordable prices. The positionstatement caught my attention as it read, “If you`re tired of goingout and finding someone else with the exact same outfit, or if youare looking for a new, fresh look that nobody else has then you areat the right place. We offer the latest (almost daily) in women asfashion from the high-streets at a price you can afford.&quotMoreover, the page had beautiful clothes that I thought my sisterwould love. I placed an order and used my PayPal account to send themoney.

Thecompany targeted young people based on the type of products andaccessories it retailed. Rosewe competes with apparel giants, such asamazon, Zappos, Nordstrom and JC Penny and Kohl’s. The majorproduct category preferred by most customers includes clothes andaccessories. However, the frame of reference for Rosewe was that itdelivered quality products at shorter duration than another othercompany in the industry.

Ireceive the dress, but it was smaller in size and could not fit mysister. I felt disappointed and launched a complaint with PayPal whosort out the issue and refunded my money. However, I went to Kohl’sand received a similar dress and with better service. Lastly, socialmedia is a great platform for companies to reach more customers(Brown, 2012). I did not blame Facebook for placing a company thatfailed to honor its position statement. I think that it is the job ofthe companies to ensure that they service their customers asindicated rather than tarnishing social media’s image.


Brown,E. (2012). Workingthe Crowd: Social Media Marketing for Business.London: BCS, The Chartered Institute