Epidemiology is a broad discipline that encompasses various fields.However, it borrows from other areas including biology, economics andinformatics apart from social sciences and biostatistics.Epidemiology relies on the methodological aspects provided in theidentified fields. Considering the broad area of epidemiology, it isessential that it incorporates ideas from areas of studies includingbiology, economics, and informatics. For example, epidemiologyheavily looks into aspects of public health (Friis, & Sellers,2013). Some biological principles and techniques are mandatory inunderstanding the patterns of public health. Epidemiology mustincorporate the techniques borrowed from biology to further itsagenda in public health. Similarly, economics focuses on themathematical analysis of various aspects. Epidemiology concentrateson understanding the statistical significance of a particular drug ona given disease affecting the population. The use of concepts ineconomics can help epidemiology achieve such objectives. Evidently,epidemiology borrows much from other interdisciplinary.
Despite the fact that epidemiology is related to the identifieddisciplines, variations exist between them. For example, inepidemiology one employs data collection and analysis followed by itsinterpretation for policy making. Contrary to the same, in Biology,the focus is on understanding the living organisms. Epidemiology, onthe other hand, would aim at understanding the effects of variousfactors including disease on the wellness of such living organisms.It is done through data collection, analysis, and interpretation ofthe condition affecting the particular organism and how it isprevalent in a population. Overall, epidemiology focuses on aparticular pattern and gives meaning to a given phenomenon by the useof established methodological procedures. The difference betweenepidemiology and other subjects further relies on the fact that itrelies on the careful observation of events and application of validcomparisons to assess if indeed what is observed concurs with what isexpected.
As a creator of healthcare marketing, many insights have arisenespecially as regards to the current trends. Through healthcaremarketing, it has been possible to identify various aspects ofsignificance to ensure that the goals set are achieved. It is evidentthat marketing in the healthcare industry is taking a new shift.Particularly, there is the aspect of consumer behavior where thefocus is on meeting their individual needs (Kotler, Shalowitz, &Stevens, 2011). Personal marketing in healthcare has made it possibleto acknowledge the need to focus on identifying consumer preferencesand work toward addressing the same.
Various assumptions can be made when it comes to the concept ofhealthcare marketing. For example, there is the misconception thatthe ability to identify the customer needs puts one in a betterposition to market their products by customizing services. The sourceof such bias is the notion that marketing should be defined bymeeting preferences of customers. However, it is essential tounderstand that different customers have varied preferences. Becauseof the same, it is imperative that one comes up with a mechanism thatseeks to meet the individual needs of clients. Further, considerationshould be taken to adjust to the changing trends in consumerpreferences.
The assumptions differ from what is in literature. For example,literature identifies the need for the particular healthcareorganization to come up with a strategy that serves to give it anadvantage over other healthcare firms in marketing. However, it isessential to consider that consumers play an active role indecision-making. Because of the same, it is critical that measures betaken by marketers to listen and adapt to the customer needs for themto be relevant.
Friis, R. H., & Sellers, T. (2013). Epidemiology for publichealth practice. Jones & Bartlett Publishers.
Kotler, P., Shalowitz, J., & Stevens, R. J. (2011). Strategicmarketing for health care organizations: building a customer-drivenhealth system. John Wiley & Sons.