BIM (Building Information Modeling) uses to increase Leads and sales in the construction industry

BIM(Building Information Modeling) uses to increase Leads and sales inthe constructionindustry


Abstract 3

Introduction 4

BIM Trends 6

Applications of BIM 9

Benefits of Building Information Modelling 11

Case studies 13

Aquarium Garden Inn, Atlanta, Georgia 13

Savannah State University Facility 14

Considerations When Moving to BIM 15

BIM and Firm 15

BIM and Firm Processes 16

BIM and the Toolset 17

Conclusion 17

Works cited 20


BIMhas become a well-known association process in the constructionbusiness. Various clients increasingly prefer the BIM services fromthe service providers. The major topic of this turn paper is todescribe the BIM uses to increase leads and sales in the constructionindustry. In addressing the objective, the paper looks at the variousaspects of BIM, the trends, the various success stories, the basicconsiderations, the applications of BIM, as well as the benefits ofBIM. The study was conducted by reviewing literature and casestudies. From the study, it was obtained that the BIM technologyincreases leads and sales in the construction industry by improvingthe processes in the entire lifecycle of a project.


Withthe developing technology, new systems are being developed which helpin improving the processes. Dependence on digital models is becominga common practice in the manufacturing industry. Companies likeToyota have implemented digital models at the core of theirmanufacturing process. The digital models have helped these companiesfrom the designing stage to the manufacturing phase. One such exampleis the BIM. This is an integrated model-focused design procedure. TheBIM is a collaborative way of working, which is based on digitaltechnologies, which unlocks more efficient techniques of designing,developing and maintaining a firm’s assets (Eastmanet al 11).Building Information Modelling incorporates basic produce and assetinformation, and a three-dimensional computer design. The model canbe used for efficient management of data in the entire lifecycle of aproject from the conceptual stage to the actual execution. BIM hasbeen defined as a novel information and communication technology forthe construction industry. Building Information Modeling enablesarchitecture, construction, and engineering service providers to usethe same method in infrastructure and building projects.

Unlikeother systems that use software programs to develop digitaltwo-dimensional or three-dimensional drawing, the BuildingInformation Modelling system uses a new way of working developsdesigns using intelligent objects. In the BIM system, the dataremains consistent, accurate and coordinated, regardless of thenumber of times the design will change (Lahdou26).Cross-functional players in the construction sector apply thesemodel-based design as their reference for novel and more efficientconcerted workflows, which give the other players clearerunderstanding of the project thus increasing their ability to arriveat appropriate decisions faster.

Thedesigns developed using the Building Information Modelling softwarehave been said to be intelligent since there are associations andpieces of information that are automatically incorporated into themodel. The various constituents in the model know how to perform andrelate with one another. For instance, a room is not just anonconcrete concept since it is a distinctive space that is confinedby other features like the wall. However, with Building InformationModelling, the design is a multifaceted database, and the room isconsidered a database constituent containing both symmetricalinformation as well as non-graphic information. If the developers trychanging the model element, then the BIM program would automaticallycoordinate the change in all the views displaying the element. Thiswould happen since they are all views of the said underlying data.

Manycountries have realized the opportunities that the BIM brings, andhave begun investing in developing their capability. The BuildingInformation Modelling processes are conventional to both newinfrastructures and refurbishment projects when complementaryworkflows like rapid energy analysis and laser scanning are used. Thetechnology is seen as a collaboration between the software sector andthe construction industry.

McGraw-Hill,in his SmartMarket report, remarks that even though adoption andexecution of the Building Information. Modelling in the sector is afew years behind vertical construction, the benefits of thetechnology will result in rapid growth in the use of the technology.He further says that of the organizations he surveyed, 46% were usingthe technology. Given the urgent need for improvements ininfrastructure and the shown benefits of BIM for complex constructionprojects, it is agreeable that organizations should increasingly beusing modeling and analysis techniques is designing and buildingconstruction projects. This paper seeks to discuss the BIM technologyuses to increase leads and sales in the construction sector. Toachieve this, the paper discusses the current trends, the aspects ofBIM, the applications of BIM, the benefits of BIM, various casesstudies, the considerations when implementing BIM, and the futureoutlook of BIM.


Acomprehensive report was published by McGraw-Hill on the use of thetechnology in the building sector. From this report, he obtained thatthe architects were the substantial users of the building informationmodeling technology (28). Forty-three percent of the architects wereusing BIM technology in over sixty percent of their projects. Thecontractors were the least users of the BIM technology. Abouteighty-two percent of the Building Information Modeling user trustthat the technology has helpful effect on the productivity of theirfirms. From McGraw-Hill’s report, it was obtained that 66% of thosewho were surveyed believe that the technology has increased theirpossibility of winning projects. From the report, it was projectedthat the prefabrication abilities of the Building InformationModelling will be heavily applied to reduce the costs of operationand increase the quality of the work enforced. The survey projectsthat the adoption of Building Information Modelling technology isanticipated to expand within companies and construction field as awhole.

Anotherstudy was piloted by Kunz and Gilligan to examine the worth of thetechnology and the success factors (12). From the survey, it wasobtained that the use of the technology had significantly increasedduring the past one year, across all phases of developing a project.It was also obtained that the construction industry still reliedheavily on traditional practices of operation. In summary, there is arealization of the impending benefits of the BIM, which has led to anexpected rise in the use of this technology, globally. Below is atable showing the level of adoption of BIM.

Aspectsof BIM

IntegratedProject Delivery (IPD) system

TheIPD system is an expanding technique for conveying projects thatunify efforts of various disciplines and assimilates all the playersincluding the managers, engineers, designers, practices and systemsinto a single collective process. Integrated Project Deliveryimproves the worth of the project by increasing the efficiencies inall the stages of the project (Glick14).IPD incorporates all the players involved in the plan and make theseplayers a comprehensible team. With the Integrated Project Deliverysystem, all the players are encouraged to focus on the results of theprojects instead of the objectives of the individuals. A BuildingInformation Modelling-based Integrated Project Delivery techniqueresults in several benefits in the lifecycle of a project. With thistechnique, the project players can easily monitor, evaluate andanalyze the project, make appropriate decisions, address issues andimplement the project successfully (Scott4).The IPD is a technique for managers of construction project (Glick19).Therefore, Building Information Modelling is the technologicalinterface facilitating the process of integration.


Ithas been argued that having an undistinguishable usage andunderstanding of vocabularies is a major factor for achievement inproject management. Project managers tend to be well polished onverbal expertise so as to be involved in several activities. The BIMtechnology has a common data plan that enables the exchange ofinformation between various tools of the BIM.

TechnicalAspects of Building Information Modelling

BuildingInformation Modelling has certain specific characteristics that canbe explored by project managers to produce quality results. Thesecharacteristics include:

  • Clash detection: There is a lot of geometrical design inconsistencies that are characterized by different disciplines’ plans. The inconsistencies arise when there is no existing overlap between the plans of the various layers involved (Jones 43). BIM technology makes it possible to bring the various plans together and compare them so as to detect clashes that might exist. In BIM it is possible to modify the aesthetic problems so as to perform visual checking.

  • Constructability: With BIM, it is possible for the players to review and handle issue touching on issues of constructability (Jones 43). The BIM technology can produce visual information from a vantage point to detect a discrepancy.

  • Time and Cost Estimation: With BIM technology, it is possible to utilize time and cost estimation (4d and 5D) in the initial stages of the project. This feature of estimation facilitates the process of decision-making with minimum time and costs required (Jones 43). The technology can show other options for a project, which can help managers to foresee the outcomes of their consequences.

  • Integration: BIM technology enables the project players to transact and relate with a unified model when a complex system is developed from a combination of other players’ models.

  • Quantity Take-off: The characteristic enables players and the project managers to perform an analysis of their choices and obtain a reliable understanding of various options in the design phase as well as the entire process of a project (Jones 44). Because there is a likelihood of integrating Building Information Modeling and a database having cost estimations, it is possible to obtain accurate estimations faster.

Applicationsof BIM

Thereare various applications of Building Information Modelling. Theseapplications include:

  • Visualization: with BIM it is possible to perform 3D rendering. A little additional effort, for instance, will be required in BIM to generate 3D rendering in the house.

  • Fabrication: The technique can be applied effortlessly to make shop sketches for several building designs. For example, it is easy and quick to produce sheet metal ductwork shop drawings once the model is completed.

  • Code review: The Building Information Modelling technology can be applied by the fire department as well as other officials to review the building projects.

  • Cost estimation. As earlier illustrated, with BIM it is possible to integrate the technology with other databases so as to estimate the costs. As such, the materials can be extracted automatically and updated in case changes are made in the model. The development team can simulate alternative designs and estimate their costs so as to make informed decisions.

  • Detection of interference and collision: The ability of this system to simulate processes makes it possible to detect various interferences in the design. This application is possible because the models are generated in a three-dimensional space. The technology has since been applied in detecting of such errors before developing the project.

  • Forensic analysis: In cases of accidents, it is possible to employ the BIM technology to give graphically illustrations of the potential failures that could have led to the accident.

Thereare so many other applications of BIM technology which have not beenexplored fully. In general, the ability of the BIM technology toproduce accurate geometrical and graphical representations is whatmakes it find usage in several fields.

Benefitsof Building Information Modelling

BuildingInformation Modelling technique has increased efficiency withinvarious individual organizations. The BIM technology enables acoordinated project delivery approach. Below are some of the benefitsof BIM:

  1. Capturing Reality: The various efficient mapping tools and images of the Earth enables collection of a great wealth of information. Nowadays, initiation of projects incorporates overview images and digital elevation, accompanied with laser photographs of various existing structures, which capture reality as well as streamlines the project preparations (Azhar 435). Using the BIM technology, the developers can have all of the input assembled and shared in a single design. This increases the efficiency of executing projects.

  2. Saving time: When using the BIM technology, here is no need for duplication of drawings for the different requirement of a project’s disciplines. The models in BIM have more information that allows each player to annotate and connect their intellect to the project (Azhar 435). The tools for drawing in the BIM perform faster since each tool is linked to a database. Linking supports steps like determining the quantity as well as the sizes of windows for quantity take-offs that are routinely generated as the model changes.

  3. Maintaining control: BIM-based workflow involved aids like auto-save and connections to the history of the project. As such, the users of the technique can be sure that they have noted their time spent on the design. The history of the model would prevent disastrous disappearances and corruption of files that would impinge productivity.

  4. Improving collaboration: With the use of BIM, it is possible to share and collaborate with models compared to the use of drawing sets. There are so many functions that are executable only through digital workflow (Glick 13). This added functionality is being delivered in the cloud. In the cloud, there are various tools that enable various disciplines to share their complicated project models and coordinate integration with their colleagues. The review and markup phases in BIM ensures that every user inputs the evaluation of their designs and that the users are all ready to execute in case the concept is finalized and goes forward with construction.

  5. Simulation and visualization: The recent developments have brought about various simulation tools that enable the developers to visualize various things like sunlight and calculate the energy performance of a building (Azhar 439). The intelligence of the BIM technology to apply various rules based on best practices and physics gives a compliment for engineers and other players. The BIM technique can do intensified analysis and modeling so as to achieve a peak performance with just a click of a button.

  6. Sequencing project steps: The technology enables development of models and set of sub-models for every phase. The technology enables development of a coordinated sequence of steps and materials (Glick 16). In addition to animation capability, the model facilitates of processes steps so as to deliver a path to obtaining the desired outcome.

  7. Give details: The BIM technique is a great endpoint for most of information transfer. However, there is a necessity to share the outdated plan, elevation, and section, together with other reports with other players (Glick 18). The automation and customization features of the BIM technique saves a lot of drafting.

Casestudies AquariumGarden Inn, Atlanta, Georgia

Theproject was a mixed-use hotel, parking deck, and retail shops. Theproject was 484,000 SQ. foot and waste estimated to cost $46million.The BIM cost of the project was about $90,000. After implementationof the BIM approach, the cost benefit was over $210,000 after removalof clashes, and about 1,140hrs was saved. Even though the developmenthad not been modeled through BIM technique, the project managementled the team to establish structural, electrical, and mechanicaldesigns using data from subcontractors founded on the drawings of thecreators. After original visualization, the team began to apply thefeatures for clash detection analysis which assisted them indetecting the possible clashes between systems. From the use of BIM,about 55 clashes were detected and eliminated. From the eliminationof these clashes, a cost avoidance of $200,000 was made. The team wasable to save about $34,500 on the original cost of the constructingthe building (Carmona12).Each of these clashes was shared with the designers through anumbered collision log and the model viewer. The values of collisionsavings were founded on estimates for design adjustments. Thecollision savings further added to the amount of savings that wasrealized through the use of BIM technology. The case study is apossible explanation on how a construction company can increasesubstantially savings regarding costs of construction. At the sametime, the case study also presents evidence of how BIM technologiescan lead to the saving of time, which is a limited resource in anycompany.

SavannahState University Facility

Theparticular case demonstrates the use of Building InformationModelling at the phase of project development to perform valueinvestigation for determining the most inexpensive and reasonablelayout of the building. The initial cost of building the SavannaState University facility was about $12 million. The deliverytechnique was a CM-at-risk with certain price. The scope of theBuilding Information Modeling approach was performing planning andvalue analysis. The Cost of incorporating the BIM technology to theproject would be $5,000. From using the Building InformationModelling, the firm realized a cost benefit of about $1,995,000(Carmona14).The general contractor organized with the designer and the client inthe initial stage so as to prepare the structure data models of 3unique model alternatives. For every design, the Building InformationModelling cost estimations were also determined using threedissimilar cost situations (high range, mid-range and budgeted). Theclient could see the virtual models and decide the best choice thefitted the requirements he desired. Various collaborativethree-dimensional viewing meetings were prepared for this purpose.The concerted sessions for viewing also enhanced communications andconfidence between the players and allowed for speedy decision-makingin the preliminary stages of the plan. The entire initial processtook two weeks. At the same time, the client was able to save about$1,995,000 by choosing the most appropriate inexpensive designalternatives. The case study can illustrate how Building InformationModelling technique can revolutionize the entire process of buildingany structure.

ConsiderationsWhen Moving to BIM

Mostfirms mistakenly think of Building Information Modelling as a novelselection of software. The technology is a progression that is basedon data-rich replicas to help the client and the construction firmsto plan effectively, develop, and supervise the infrastructure andbuilding projects. The implementation of the Building InformationModelling affects the business, the process as well as thetechnological toolset.

BIMand Firm

Thetechnology changes the way a firm operates both within and outside.Building plans have grown more and more complicated forcing companiesto manage and share a substantial amount of information across variedand disturbed teams (McGraw-Hill15).The BIM helps the construction service providers to increaseaccuracy, production, and efficiency by enabling greater insightsinto the projects all through its entire lifecycle. The benefits thatthe BIM technology gives to the users include faster approval ofprojects, improved collaboration and information sharing, as well asmore predictable and reasonable outcomes. IPD requires immensemultidisciplinary collaboration, particularly during the initialstages. Since BIM provides greater potential for collaboration, itenables project teams to make more informed decisions in the entirelifecycle of the project.

Additionally,the increased collaboration has a great impact on the model of thebusiness, the types of project the firm bids on, and the people thefirm chooses to work with. The BIM also changes the way the businessdelivers its services by enabling it to deliver morethree-dimensional views, schedules, and sections.

BIMand Firm Processes

Implementingthe technology would change the design process, the organization ofthe team as well as the drawing production. With the BIM, the designpresentations are no longer two-dimensional but insteadthree-dimensional models (McGraw-Hill15).The users of the BIM should, therefore, meet and plan the process ofexchanging the information, how to execute the information and howoften to update the databases. The users need to recognize how aconstruction goes together and how the design information is used byother players.

Anothereffect of Building Information technology is the focus on the earlydesign versus construction documentation. The technology shifts theoverall effort to initial stages in the project. This wouldpotentially influence an organization’s workflow of projects andstaffing. The BIM users tend to be organized around functions likeproject management, design development, content development anddocumentation.

BIMand the Toolset

Thevarious service providers should determine a well-though-out BuildingInformation Modelling implementation plan that addresses the businessand the process as well as the toolset. To support IBM, serviceproviders require both hardware and networking upgrades (McGraw-Hill17).For instance, more powerful CPUs, WAN devices, memory and monitorsmust be purchased. Enhance collaboration, for example, requiresadditional investment in the form of video conferencing facilitiesand huge display screens. Similarly, the increased informationsharing requires more advanced data management technologies.

Insome cases, the software program in use may still be relevant. Forinstance, the visualization software programs may still be valid foruse for advanced design but will be best integrated into theworkflow. In such cases, it may be advisable to continue using thesoftware programs.

Inconclusion, before the firm decides on moving to the BIM technology,it is important for the firm to analyze its external and internalfactors like the software tools and the firm’s process. Of greaterimportance, is for the firm to train its employees on the new systembefore implementing the system.


Thebenefits that the BIM has are worth the effort of implementation. Thetechnology is already a benefit for most firms in the sector who haverealized the improved efficiency, quality, and productivity, TheSmartMarket report shows that a considerable number of users havereported positive returns on investing in Building InformationModelling technology. The technology can enable the professionals andthe client to develop, visualize, analyze and simulate the basicphysical and functional features of a plan before implementation. Byincorporating the data in the model, all the players can make theproject better, more cognizant decisions in the entire lifecycle of aproject.

Thedevelopers can select best sites. At the same time, architects candevelop more accurate designs that are in close alignment with theclient’s expectation. Also, engineers can increase the level oftheir coordination with the architects and other players, improvingthe quality of the project. Similarly, contractors can prevent theexistence of constructability issues since they would be detectedearly enough. On the other hand, the client would be able to applythe models into the future as the foundation of all-inclusiveamenities and asset management package. The application of thetechnology results in data-rich as constructed models having crucialinformation for smarter buildings. Adapting to the above-listedbenefits requires a firm to invest heavily in the staff, theprocesses, and the technology. Also, in general, these benefits wouldultimately result in the firm developing more projects faster whichin a nutshell means more sales.

Theuse of BIM is highly fortified because the parametric design preventsoverlapping of essentials hence no faults or conflicting issues(McGraw-Hill11).The firm should use the existing essentials and modify them to createnew ones since the Revit needs time and money to form a brand of newelements from nothing (Thompson&amp Ryan 112).More studies on the disintegration of elements are required. When ascheme is being demonstrated, activities arrangement should beconsidered, and where necessary, dividing selection.

Thecurrent trends show that the technology is evolving as aground-breaking way of virtually designing and managing projects. Theability of project managers to predict the building performance issubstantially improved by implementation of BIM (Hergunsel212).The various aspects of BIM like the clash detection enable the usersto reap huge benefits from the use of this technology. However, everytechnology has its setbacks. In the same way, this technology canlead to losses if there is a lack of proper education of the staff.It’s a new technology and as such not everybody is conversant withit. Construction firms should, therefore, invest heavily in theeducation of its staff. In conclusion, from the studies conducted, ithas been projected that there will be a rise in adoption oftechnology in the future.


Azhar,S. (2011). Building information modeling (BIM): Trends, benefits,risks, and challenges for the AEC industry. Leadershipand Management in Engineering,11(3),241-252.

Becerik-Gerber,Burcin, and Samara Rice. &quotThe perceived value of buildinginformation modeling in the US building industry.&quot Journalof information technology in Construction15.2 (2010): 185-201.

Carmona,Jorge, and Kathleen Irwin. &quotBIM: who, what, how and why.&quotFacilitiesNet(2007).

Eastman,Chuck, et al. BIMhandbook: A guide to building information modeling for owners,managers, designers, engineers and contractors.John Wiley &amp Sons, 2011.

Scott,and A. Guggemos. &quotIPD and BIM: benefits and opportunities forregulatory agencies.&quot Proc.,45th Associated Schools of Construction National Conference.2009.

Hergunsel,Mehmet F. Benefitsof building information modeling for construction managers and BIMbased scheduling.Diss. Worcester Polytechnic Institute, 2011.

Jones,S. &quotSmartMarket Report, The Business Value of BIM in Europe.&quot(2009).

Kunz,John, and Brian Gilligan. &quotValue from VDC/BIM Use: SurveyResults-November 2007.&quot ConstructionUsers Roundtable (CURT) meeting November.Vol. 6. 2007.

Lahdou,Rim, and David Zetterman. &quotBIM for Project Managers How projectmanagers can utilize BIM in construction projects.&quot (2011).

McGraw-HillConstruction.Buildinginformation modeling: Transforming design and construction to achievegreater industry productivity.2008. New York.

Thompson,D. B., and Ryan G. Miner. &quotBuilding information modeling-BIM:Contractual risks are changing with technology.&quot WWWdocument] URL http://www. aepronet. org/ge/no35. html(2006).

Tulke,Jan, Mohamed Nour, and Karl Beucke. &quotDecomposition of BIMobjects for scheduling and 4D simulation.&quot Proceedingsof the 7th European Conference on Product and Process Modelling inthe Building and related Industries.2008.