Behavioral and Cognitive Approaches


Behavioraland Cognitive Approaches

Behavioraland Cognitive Approaches

Behavioraltheories indicate that learning normally occurs once an individual isable to identify changes in behavior. Behavioral learning is achievedas a result of conditioning, which is achieved after repeatedresponses that are deemed desirable. Typically, conditioning is doneby reinforcing desirable behavior to increase their likelihood ofbeing repeated and eventually learned (Pearson et al, 2013).Therefore, the basis of studying behavioral learning lies at the coreof the reinforcement process. A continuous reinforcement of thedesirable behavior introduces a new behavior, and the learningprocess occurs.

Myrecent training in a working environment proved the effectiveness ofbehavioral approach. At the workplace, my employers used a regularrewarding approach to shape our behavior. All employees were trainedon all desirable behaviors at the work place, particularly incustomer service. This approach was aimed at rewarding thesedesirable behaviors that were to be observed in employees. Forinstance, the company rewarded the top employee of the month as theone who reported many positive customer feedbacks for the month. Forthis reason, many employees, including myself, strived to offer thebest customer services with the main goal of being rewarded. Thisapproach was an effective tool in improving the efficiency in theprovision of services by the entire company. As a result, the companywas able to achieve its training goals by improving employee skills.

Ibelieve that this approach is the best tool of introducing alldesirable behaviors in the society especially in cases of drug abuseor crime. This cannot be achieved immediately but in small andstrategic reinforcements that are meant to reward any effort madetowards a desirable change (Patterson &amp Kaslow, 2004). Inaddition, this tool has been proven to be effective in schools wherehard work is rewarded with good grades that in turn guarantee asecured future.


Patterson,T., &amp Kaslow, W. F. (2004). ComprehensiveHandbook of Psychotherapy and Cognitive Behavior.New York. Wiley Publishers.

Pearson,D., Kennedy, F., Kennerley, H. (2013). CognitiveBehavioral Approaches yo the Understanding and Treatment ofDisassociation.New York. Routledge Publishing.